About us

GMTV is a breakfast television broadcaster, holding the license for the Channel 3 breakfast day part. We have had the franchise since 1993 and have consistently maintained a loyal and committed audience. Our shareholders are ITV (75%) and Disney (25%).

Transmitting daily from 0600-0925, the programme is designed to reach our core housewife audience with a diverse range of programming strands.

On weekday mornings the programme features a unique combination of news, showbiz, features, celebrity interviews and live bands. At weekends, the focus moves to children, with the pre-school strand The Fluffy Club followed by Toonattik for older kids.

Breakfast is a key day part for advertisers and more and more of them are waking up to the unique opportunities that only GMTV can offer.